Search Engine Optimization in 2018
Google made its first major algorithm update 'Panda' on February 24, year 2011. Since then, Google consistently keeping its efforts in changing the search results and still working on improving the best search experience for users [or I call them 'Googlers'].
Google every day make minor changes to its algorithm. But Google doesn't announce each and every change unless it feels important. These minor changes can impact search results and rankings any time.
Hundreds and thousands of websites deeply gets affected because of this minor changes.
So keeping up to date with Google is every SEO's primary job.
'What's crazy new about SEO?' is the simple question that hit mind when someone talking about SEO.
Yeah!! there is no crazy new if you just stick to the old fashioned search engine optimization techniques, i.e, just checking out or modifying the regular meta titles or descriptions or changing out all the on-page checklist that you pinned to your desk.
That's just not going to work anymore. True! Google is pushing SEO to an edge where it commands webmasters to follow its guidelines. Recent Google algorithm instructs the same.
Recent updates like rich results or new rich results testing tools clearly says Google is bettering its search results every day. And sticking to classic SEO will yield you no results, but kills your interest on working.
Keep away SEO tips and tricks you followed till date. Start fresh! that's how new strategy should be.
Hundreds and thousands of websites deeply gets affected because of this minor changes.
So keeping up to date with Google is every SEO's primary job.
'What's crazy new about SEO?' is the simple question that hit mind when someone talking about SEO.
Yeah!! there is no crazy new if you just stick to the old fashioned search engine optimization techniques, i.e, just checking out or modifying the regular meta titles or descriptions or changing out all the on-page checklist that you pinned to your desk.
That's just not going to work anymore. True! Google is pushing SEO to an edge where it commands webmasters to follow its guidelines. Recent Google algorithm instructs the same.
Recent updates like rich results or new rich results testing tools clearly says Google is bettering its search results every day. And sticking to classic SEO will yield you no results, but kills your interest on working.
Keep away SEO tips and tricks you followed till date. Start fresh! that's how new strategy should be.
Now how it's going to be in the year 2018? Well, this is for all that SEO lovers. Here I am going to list out major search engine optimization techniques that need to be implemented to stand strong in the running water.
Google sorts search results based on this artificial intelligence system. This sounds complicated, but it's easy to understand!
This algorithm follows users' interactions with the search results. Based on this, it calculates the preferences for a website to rank one over the other.
Google calculates the dwell time and exit time of a user on a web page and keeping all this factors, it shuffles positions of a web page in its search index.
So it's too clear from this that a web page to rank well, it's mandatory to keep users' interest for a long time when they visit our site.
Refresh your SEO brain with RankBrain
This can be considered as one of the important factor to top search results in the coming year!
From the results you can easily differentiate between rich snippet and the normal snippet. Here the second result indicates the normal regular snippet without structured data markup. The other three results are results of rich snippets.
Here for the results we can easily understand there is lots of extra information is shown in the pages with structured data markup while compared to normal result.
There is an image as well as rating details, No.of votes received, time for preparation and calories in the food which is absolutely attractive information for a user to understand and check out.
So rich snippets are likely to be Google's favourite code to help it understand better about your page.
To add rich snippets check out schema.org and get started!
Pagespeed lets you understand how fast your web page is loaded when a user clicked it to open. The user cannot hold his interest for a longer time if the page is unable to open immediately.
Slower sites are easier to face higher bounce rates compare to sites which load faster.
Not just a ranking factor, Page speed is also a major UX factor.
Resolving page speed issues with your web page is simple. Just have a test conducted to your webpage using Google Page speed Test tool
That's it! Google helps you easily find out the elements that are making your web page load slower. It also clearly explains what are the resources that need to be optimised to increase page speed.
Sites with genuine content and proper SEO following Google webmaster guidelines will only be the survivors in 2018. Relevant content and use of keywords should be appropriate. Keyword stuffing or quality less backlinks are no more worth.
Context based keywords and content that is worth reading by users is only the way to expect visitors for any web page. Google decide which piece of content is 'comprehensive' with its new algorithm RankBrain. Click Through Rate [CTR] is going to be the game changer in shuffling results.
Increase in Click Through Rate (CTR) is only possible with high relevance between content and keywords.
Google assistant or Siri or Cortana is going to be the most used search tools in the coming year. With this big change taking, it is mandatory for webmasters to allow their web content for voice searches.
RankBrain
RankBrain is one such concept that should be considered as the most effective game changer in the search index and this should be the important aspect when thinking of SEO in 2018.What is Google RankBrain?
RankBrain is an algorithm developed by Google for learning, artificial intelligence system. This concept of rankbrain helps Google in ranking websites for search queries.Google sorts search results based on this artificial intelligence system. This sounds complicated, but it's easy to understand!
This algorithm follows users' interactions with the search results. Based on this, it calculates the preferences for a website to rank one over the other.
Google calculates the dwell time and exit time of a user on a web page and keeping all this factors, it shuffles positions of a web page in its search index.
So it's too clear from this that a web page to rank well, it's mandatory to keep users' interest for a long time when they visit our site.
Refresh your SEO brain with RankBrain
Going mobile friendly is must
Google typically uses desktop version for crawling, indexing and ranking a webpage. But soon, webmasters can observe that Smartphone Googlebot will increase crawling websites compare to the desktop version.
All the rich snippet results and as well the content on Google cache pages will be from the mobile version of the pages.
Google explained its importance and listed a few tips to ensure a website is ready for mobile-first indexing
This can be considered as one of the important factor to top search results in the coming year!
Rich Snippets or Structured Data
Rich Snippets or Structured data help search engines to extract more useful information from a web page and display them in their SERPs. Check out this!
From the results you can easily differentiate between rich snippet and the normal snippet. Here the second result indicates the normal regular snippet without structured data markup. The other three results are results of rich snippets.
Here for the results we can easily understand there is lots of extra information is shown in the pages with structured data markup while compared to normal result.
There is an image as well as rating details, No.of votes received, time for preparation and calories in the food which is absolutely attractive information for a user to understand and check out.
So rich snippets are likely to be Google's favourite code to help it understand better about your page.
To add rich snippets check out schema.org and get started!
Fast is Best
Be fast and it will help you stand first!Pagespeed lets you understand how fast your web page is loaded when a user clicked it to open. The user cannot hold his interest for a longer time if the page is unable to open immediately.
Slower sites are easier to face higher bounce rates compare to sites which load faster.
Not just a ranking factor, Page speed is also a major UX factor.
Resolving page speed issues with your web page is simple. Just have a test conducted to your webpage using Google Page speed Test tool
That's it! Google helps you easily find out the elements that are making your web page load slower. It also clearly explains what are the resources that need to be optimised to increase page speed.
Relevance
It's the end of black hat techniques. You need to stand up top on Google, the only possible way is to adopt white hat SEO. Google is undoubtedly successful in fighting black hat with all the major algorithm updates it has made since 2011.Sites with genuine content and proper SEO following Google webmaster guidelines will only be the survivors in 2018. Relevant content and use of keywords should be appropriate. Keyword stuffing or quality less backlinks are no more worth.
Context based keywords and content that is worth reading by users is only the way to expect visitors for any web page. Google decide which piece of content is 'comprehensive' with its new algorithm RankBrain. Click Through Rate [CTR] is going to be the game changer in shuffling results.
Increase in Click Through Rate (CTR) is only possible with high relevance between content and keywords.
Voice Search
In 2018, voice search will occupy a bigger platform. Predictions say that 30-50% of searches will be made through voice search by 2020.
Google assistant or Siri or Cortana is going to be the most used search tools in the coming year. With this big change taking, it is mandatory for webmasters to allow their web content for voice searches.
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